Corporate Partners for Switzerland’s Food Bank – Found Automatically
Auto Monkey – Schweizer Tafel
Schweizer Tafel is Switzerland’s food bank. Every day, its teams collect surplus food from retailers, wholesalers and producers and deliver it free of charge to hundreds of social institutions that support people affected by poverty. The work is funded by donations, which makes companies an important partner group – as donors, sponsors and long-term supporters.
A small fundraising team cannot research, write to and follow up with hundreds of companies by hand. ONELINE set up an Auto Monkey campaign that does exactly that: it identifies suitable companies and decision-makers, sends them a personal e-mail in the name of the fundraising team, follows up twice and forwards every genuine reply directly to the team. The fundraisers only pick up the phone when a company has already said yes to a conversation.
More Leads, Less Effort – Auto Monkey Makes It Possible
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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Less time chasing, more time for partnerships – Auto Monkey makes it possible.
What the Basic Package Delivers – Every Single Week
This Is How Auto Monkey Works for a Charity
For Schweizer Tafel, the goal was not a one-off donation drive but a steady stream of conversations with companies that want to act against food waste and poverty. Below is what the campaign does every day – and what the fundraising team would otherwise have to do by hand.
Target groupStrategic planning
Strategic planning
Together with the fundraising team, ONELINE defined which companies make good partners for Schweizer Tafel: Swiss SMEs and mid-sized firms with a visible commitment to social or sustainability topics, plus sectors close to the cause such as food, retail and logistics. Sender, tone of voice and the number of e-mails per day were agreed in a short workshop. Done manually, this kind of targeting means hours of list-building in spreadsheets; here it is decided once and refined as the campaign runs.
Contact searchIdentify decision-makers
Identify decision-makers
Auto Monkey searches more than 100 criteria to find the right people inside those companies – owners, CEOs, HR and communications leads, CSR managers – and enriches every contact with information from the company website and LinkedIn. A fundraiser needs around five minutes to research one contact properly. Auto Monkey does it for every contact in the campaign, every day, without anyone opening a browser tab.
E-mail templatesDevelop a personalised approach
Develop a personalised approach
ONELINE wrote the e-mail sequence in the voice of the Schweizer Tafel fundraising team: warm, concrete and free of charity clichés. Each message explains what a company partnership looks like in practice and what it changes for people in need. The opening line is personalised for the recipient, so the mail reads as if it was written for them – because, in substance, it was.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
From a dedicated sending domain, Auto Monkey sends 20 personalised e-mails a day. Anyone who does not answer receives up to two follow-ups at the right interval – automatically, including during holidays and busy weeks. Writing and tracking those follow-ups by hand would cost the team several hours every week; here it costs nothing.
ConversionTurn interested parties into partners
Turn interested parties into partners
Every reply lands with ONELINE first. Out-of-office notes and polite declines are filtered out, and only genuine interest is forwarded to the fundraising team – with the full conversation and contact details. The team spends its time on the one thing only people can do: the conversation that turns interest into a partnership.
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