Winning Companies as Members and Partners – Without Manual Cold Outreach
Auto Monkey – Swiss Paraplegic Foundation
The Swiss Paraplegic Foundation in Nottwil supports people with spinal cord injuries for life – from the day of the accident or diagnosis, through rehabilitation at the Swiss Paraplegic Centre, to reintegration into work and everyday life. Its network of clinic, research and support services is financed largely by members and donors, which is why the foundation’s member marketing and fundraising team also addresses companies: as corporate members, partners and sponsors.
Reaching the right people in hundreds of Swiss companies is a full-time job in itself. ONELINE set up an Auto Monkey campaign that researches companies and decision-makers, writes to them personally in the name of the foundation, follows up automatically and hands over every genuine reply to the team in Nottwil. The team receives conversations, not lists.
More Leads, Less Effort – Auto Monkey Makes It Possible
Auto Monkey is a state-of-the-art tool for automated B2B lead generation that is characterized by its efficiency and scalability.
Developed by ONELINE, Auto Monkey combines advanced data collection and analysis technologies to create personalized email campaigns tailored directly to the needs of the target audience. The tool regularly delivers qualified leads and optimizes the sales process to achieve maximum results with minimum effort.
In this way, Auto Monkey converts prospects into permanent customers and supports companies in effectively scaling and automating their lead generation.
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More conversations, less admin – Auto Monkey makes it possible.
What the Basic Package Delivers – Every Single Week
This Is How Auto Monkey Works for a Foundation
The Swiss Paraplegic Foundation has a strong brand but a small team for corporate outreach. The campaign turns corporate acquisition into a steady, predictable process that runs in the background. Here is what happens at each step – and what it replaces.
Target groupStrategic planning
Strategic planning
ONELINE and the foundation defined the corporate target group together: Swiss companies from around 20 employees upwards whose values fit the foundation’s mission, with a focus on the people who can approve a corporate membership or partnership. Sender, tone of voice and daily volume were agreed in a short workshop – a decision made once, instead of a question that comes up with every single e-mail.
Contact searchIdentify decision-makers
Identify decision-makers
Auto Monkey identifies the relevant person in each company – owner, managing director, HR or communications lead – and enriches the contact with details from the company website and public profiles. Done by hand, that is several minutes per contact and a task that quietly eats up a fundraiser’s week. Here it runs automatically for every contact in the campaign.
E-mail templatesDevelop a personalised approach
Develop a personalised approach
The e-mails were written in the foundation’s voice: personal, factual and respectful of the reader’s time. They explain what a corporate membership or partnership means – for the company and for people with spinal cord injuries – and end with a clear, low-threshold call to action. The first sentence is personalised for every recipient.
Lead generationAutomated e-mail campaigns
Automated e-mail campaigns
Twenty personalised e-mails leave the dedicated sending domain every working day. Contacts who do not respond receive two automatic follow-ups. Nothing is forgotten, no follow-up slips because someone is on holiday, and nobody on the team has to keep a spreadsheet up to date.
ConversionTurn interested parties into members
Turn interested parties into members
ONELINE reads and classifies every reply. Only real interest reaches the team in Nottwil – with the complete thread and contact details, ready for a personal call. A simple blocklist makes sure companies the foundation already works with are never contacted, so existing relationships stay undisturbed.
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